Because in either game – life or football – the margin for error is so small. I mean, one half a step too late or too early and you don’t quite make it. One half second too slow, too fast and you don’t quite catch it. Al Pacino. Any Given Sunday
Or a simpler version from Get Smart the TV Series. “Missed it by that Much”
Yes folks the margin of error when trying to get your Company message across a Mobile screen is a matter of inches and you could miss it by “That Much” Why? Well frankly you only have a small amount of real estate on a mobile so you best focus on what’s important and what’s not, sadly a huge percentage miss the mark.
People still don’t get it, you still have the main focus on 26 inches rather than 5, still thinking that all that Wikipedia information that only take a “little” room on the desktop is going to swallow a “Lot” of room on a Mobile Phone. Still not understanding that those sensational right across the screen images of the glitzy corporate foyer and sexy hammer models are not going be bothered with by the no patience Mobile, “I’m ready for Action” Searcher.
Yes the margin of error in your Website Presence in this wonderful age is a matter of Inches.
So the new buzz words that will assist you? “Dynamic Content” Wow sounds like a label on a new soap powder doesn’t it?
You see after the dust has almost settled on the pros and cons of Responsive versus Dedicated mobile and Dynamic Content has risen as the design process you now use to make sure you win that game of inches.
Responsive although showing a mobile view was still just a shrunk down version of what the big screen viewers were seeing, so you had the problem of really just keeping the stone age web builders in business! A dedicated Mobile site was really good and every Tom Dick and Harry with zero design experience but heaps of selling prowess was in the market to help you. But the problem became the opposite when tablet and desktop users wanted to play, they were all reaching for the reading glasses or using the long arm view.
So along comes the Super Hero of Website design, ‘Dynamic Content” wow. So what is this super power that will save the world and take away the need to lose that Glamour Look by hanging reading glasses around your neck!
Dynamic Content allows one website that caters for all inches, I can hear the scream from the Glitzy Web Builders office now, “Hello that’s responsive” ha ha we win. Well sorry it’s not, and you Mobile boy’s best go back to selling used cars.
Dynamic Content gives the Big Screen Boys and Girls all that wonderful but sometimes useless information, flash and pretty pictures they sit up at nightime and read (Most Companies when designing a site think that happens) But when it comes to those that use the tablet as the weapon of choice for the Google dance? Tablet Content can be totally adjusted so the viewer only gets to see what’s important to them which is usually a loss of the Wikipedia info and some of the close up pictures of the shiny floors of a showroom or the model trying to make a hammer look sexy!
When we get down to a Mobile Look? Well it’s all about, Call to Action” so you will most likely just see a logo, sexy background and the get to the point info with a call to action button asking that cheeky scary question, “Buy now”
Which by the way? Is really what 80% of Mobile searchers really want to see.
So in this Website Game we play, what are the Inches? 26, 10 and 5. Desktop, Tablet and Mobile and with Dynamic Content? You can arrange the players so you have a better chance of winning the Secure the Customer Game!
Enjoy the day and remember no Second Chance on a First Impression, Get Mobile
Hugs from the Camel