There was a story I heard when I was a child about a chicken that believes the sky is falling when an acorn falls on its head. The chicken decides to tell the King and on its journey meets other animals (mostly other birds) which join it in the quest. Now this story is told many ways and there are many endings but the one I heard? A fox invites them to its lair and there eats them all.
The moral of the story? Well it’s interpreted as a warning not to be a chicken, have courage and don’t believe everything you’re told, or make sure you stay away from Foxes!
Back in 1999 there was a “Sky is Falling” moment in our lives and it was called Y2K. We were told that when the clock strikesmidnight on New Year’s Eve the world as we know it technology wise will collapse. Computers all over the world would go haywire, all sorts of Armageddon type stuff would be upon us and the data we thought was safe would be eaten by the nearest fox. Well the clock struck midnight and what happened? Nothing.
But along the way, wow did people make money selling stuff that would save you from the perils of the fox.
Now we have a new version of story that’s making us all run around like Chickens with our heads chopped off and this one we give thanks to Google. This Chicken Little moment is being called “The end of the world for all your google rankings”. Yes, if your website is not Mobilised by the 21st of April, boom you will go crashing down in flames and fall into the abyss of page 3 to 5 million in a Google search, OH NO we cry.
Just like Y2K you have people running around all over the place trying to sell you things to make sure this calamity does not happen to you, they scream, “The Sky is Falling” we will save you, for a price.
Ok, let me be honest this is only partially a fairy tale, it is true that Google is changing its algorithm and you need to be Mobile but hello it’s not the end of the world unless you’re one of the lucky (like Jackpot one in a zillion lucky) few that make it front page without paying for it.
So yes you need to get your site Mobile but to be honest with you there is a few more things you need to do as well that will help more than paying a bespeckled SEO black/white/grey/red hat.
You need to have a sensational first impression website, you need to have updated monthly promotions or special offers on that site, you need to advertise and promote that site in your business so you educate customers to look at it and you need to update it more than each turn of the Century!
Do those things? And I can promise you the sky won’t fall and Foxes won’t bite you.
Now sweet dreams, I hope you enjoyed the story. Don’t let the bed bugs bite.
Enjoy the day and remember: No Second Chance on a First Impression.
Hugs from The Camel
Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.
They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?
The High School Ball.
Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.
Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.
So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!
So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.
Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.
So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.
Big Hugs from TheCamel.
Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.
It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!
But what if you don’t add water, what if there is a genuine lack of attention and TLC?
Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.
Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.
Websites are a lot like a pond in the garden of your business.
They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.
Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).
Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.
Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.
So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.
Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.
You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.
I can’t guarantee you will be visited by frogs though, LOL.
Big Hugs from TheCamel