The Year is 2002 just a mere 12 years ago. President Bush has just given the order to invade Afghanistan, The Euro was launched, Brazil wins the World Cup, and Red Hot Chili Peppers are huge in Music. Facebook, Twitter, Instagram, Linked In are not around yet, neither are Ipads and Android is still a Machine in a Sci Fi Movie. And wow NTT Docomo launches the first Mobile Broadband Network offering the massive speed of 200kibits a second.
Fast forward a mere 12 years later? President Bush has a Museum, Brazil lost the World Cup some guy named Bieber is cool and the World is obsessed with KK’s bum! 850 Million People are into FB Likes, Twitter Tweets and Linked In is now your resume to update. As for Broadband? Well now you can get 5Mbits a second using 4g whilst you’re walking down the street.
In 2002, Print Media was still huge, business filled Magazines, and Newspapers even Local Newsletters with advertising. Local Business flooded our letterbox with flyers and special offers “Junk Mail” was the reading of choice when you were sitting on the Toilet!
In 2014? Print Media is struggling, advertising floods our phones, push offers flash before our eyes depending on our geolocation, text messages say we have won a zillion dollars they just need your banking details! And Ipads and Tablets now are the reader of choice when sitting in the smallest room in the house!
Yep, Mobile has changed everything, have you?
The Big Guys with stacks of cash have gotten with the program and now run all things Mobile. Yes they have had the financial capacity to take advantage of all these new and flash goodies to make sure they are at the forefront of the customer’s eyes and ears in the fast paces mobile age.
Unfair you might be screaming, wish I had the cash for that. Well folks let me share with you another wonderful fact about technology as the years from 2002 till 2014 have flashed by.
That incredible Technology that’s been the hunting grounds of only the rich and famous? Well it got cheaper, and it became linked to another term that was not around in 2002 that term is, “Open Source”
Open Source opened the padlocked doors of Technological Advancements to the little guys, giving us the opportunity to do just what the big guys do, yes Mobile has changed so much but now more than ever we have the chance to grab hold of that change and make major differences to our Business.
But sadly let me share another statistic with you, with all this great stuff ready and waiting to launch your possible corner shop into the stratosphere? Less than 10% of Small to Medium Business is Mobile, so 90% are still stuck back in 2002.
Well, TheCamel.co is on a mission to change all that. Our Trilogy Customer Attraction Program has all the features and facilities to make sure that your business can not only catch up to 2014, but rocket way past it.
Twice a month we will be sending out our blog to you on how you can take advantage of all the incredible new opportunities the Mobile World can offer you and your business and how they can be used to make sure of a couple of really important points.
And last time I checked these two points are what it’s all about, and that hasn’t changed in the last 12 years, in fact that hasn’t changed since they sold the first wheel!
We look forward to sharing more exciting news on how we can help you and your business in our next TheCamel.co Blog
Enjoy the day and remember “No Second Chance on a First Impression”, Get Multi Screen!
Hugs from the Camel
Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.
They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?
The High School Ball.
Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.
Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.
So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!
So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.
Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.
So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.
Big Hugs from TheCamel.
Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.
It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!
But what if you don’t add water, what if there is a genuine lack of attention and TLC?
Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.
Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.
Websites are a lot like a pond in the garden of your business.
They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.
Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).
Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.
Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.
So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.
Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.
You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.
I can’t guarantee you will be visited by frogs though, LOL.
Big Hugs from TheCamel