In this day and age, you would think the title says it all and any other words in this blog are a waste of time, as every business needs to have a website and seeing as 800 Million are on Social Media? One way or another you would be pretty safe to say that your communication with Customers also needs you to get involved in Social Media.
So I should shut up, all is right with the world? If I go to your Business website it’s all up to date? Works awesome on Mobile and it’s all about Call to Action. Your Social Media pages? Wow the ink is still dry on the post you put up this morning and the tweets are chirping? Instagram proudly show pictures from your latest events and not a silly selfie to be seen?
Ok at this stage its ok if your shuffling paper and feeling uncomfortable as you know your website is a disaster and the last post you made on Facebook was Happy New Year.
Why is it ok? Well you’re in the Company of many. Yes more than 70% of the world has a website that’s not been updated in a while graphically let alone working on Mobile or Tablet and as for Social Media? They still think. “Like” is mainly for the latest posts of your kids, holiday snaps and the awesome motivation picture or silly video you found on a friends page.
The other side of the coin, the group that get it that the world has changed 360 degrees this past two years? Wow they have the latest and greatest dynamic websites that have promotions, call to action post and are treating them like a Customer Attraction Machine and that’s exactly what the website is doing, “Attracting Customers” That group there Social Media is buzzing with the 30/60/10 postings. 30% Owned content, 60% Curated and 10% Promotional, yep you don't want see nonstop nothing on those pages.
Have I been tough enough? Yes folks this month’s blog was not my usual Flowers and Chocolates, it was more like Rocks and Roses! Frankly, I hear a tune each day that I get a little sick of. That tune goes along the lines of, “My Website doesn’t rank on Google” the Chorus then goes to, “I am getting no business from this site”.
Well that fact is? You get what you work for!
A nd if you're not using your website as a Customer Attraction Program, not changing promotions often, not updating, not having any call to action. If you’re Social Media Pages are like a desert when it comes to new posts, if they have comments that are nasty as you never check it, if you have enquiries that you never answer? Well, your lack of attention is getting you the same in return. NO Customer Attention.
But there is hope, repent and get on it today, right now. Change that website update that Facebook Page, Tweet away and sooner than later all will be right with the world.
Enjoy the day and remember no Second Chance on a First Impression
Hugs from The Camel
Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.
They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?
The High School Ball.
Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.
Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.
So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!
So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.
Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.
So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.
Big Hugs from TheCamel.
Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.
It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!
But what if you don’t add water, what if there is a genuine lack of attention and TLC?
Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.
Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.
Websites are a lot like a pond in the garden of your business.
They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.
Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).
Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.
Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.
So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.
Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.
You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.
I can’t guarantee you will be visited by frogs though, LOL.
Big Hugs from TheCamel