"Brochures don't sell things, people do."

  • By Development Team
  • 26 Nov, 2015

Then like a bolt of lightning, the man I admired (and feared) the most - my boss and my mentor - stared at me and screamed from his office, “Come Here!”. Like a little boy ready to meet the principal, I rose from my desk and slithered into his office ready to take the punishment I knew was coming.

He looked me in the eyes, threw a crumpled up brochure on his desked and simple said, “You know what son? Brochures don’t sell things, People Do” he ended that quote with “Now get out of my office and start selling and stop being a representative of Sam the Printer”

He also banned me from the cupboard that contained the brochures. It was scary and tough but I tell you it changed me so fast and I sold more than ever from then on and I enjoyed a great lifestyle all because I stopped the glossy brochure routine and started asking buying questions.

So how does this walk back in history, motivational gem of a story get us back on the subject of websites? Well, your site is a salesperson for your Company, so we have to take a look and ask ourselves: Does it ask buying questions, or is it really just a brochure? Pretty to look at but really people just smile say thank you and walk away until they find another that asks them the, “Do you want to buy today?” question.

Yes, sites have to have a sensational first impression and that is why we design Customer Attraction Program, but looking great at a party doesn’t mean you will be popular! You have to do something, talk to people, ask questions and then you will leave an impression.

So what’s the missing link?

Take a good look at your site right now. Does it look great? Awesome pictures? Shakespeare text? Does it show all your products, services in a fashion that you are proud of? If you a restaurant, does your mouth get all mmmmmm when you look at the menu and the pictures? When your all excited, ready to book or buy is there a button ready and waiting for you to press and instantly like you’re in a trance enter your credit card details?

Is there a Call to Action? As that’s the missing link.

Call me, Buy me, Book me, Find me, Carrier Pidgeon me. Is there one or is there more Call to Actions when you have the buyer or booker ready willing and able to spend cold hard cash?

If the answer is Yes? Well done your website is a Salesman, if the answer is No? Better get rid of the Brochure!

Hugs from The Camel

By Development Team 01 Sep, 2017

Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.

They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?

 The High School Ball.

Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.

Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.

So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!

So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.

Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.

So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.

 

Big Hugs from TheCamel.

By Development Team 02 Aug, 2017
Ok famous line from a famous Movie, Top Gun. Wow, adrenalin packed 90 minutes, F18’s zooming across the sky, dog fights, it was awesome and that one line from Tom Cruise, “I feel the need, the need for speed” has become the catch cry before you put the pedal to the metal and zoom off down the highway or if you’re lucky strap yourself into your F18 and go and catch the clouds. I don’t think many of us would have an F18 sitting in our garage huh.

These days though, I feel the need for speed is no longer just screamed out by the petrol heads and sky pilots, that one line has become part and parcel of every web site build design sheet presented to a builder.

Yep, thanks to good old Google making us all 100% paranoid our potential customers will leave us quicker than you can say “Chester’s Dead” (another famous line in Top Gun) if our websites don’t load in under a few seconds. “The Need for Speed” is high on a customers want list.

The point is though that the majority of customers want this speed, but they also want the site to be sexy, awesome, state of the art, graphically enhanced, a few special effects here and there, like hey I need to stand out from the crowd type site. (This is on top of the often asked for minor request of being page one in Google)

So, at this point let me clarify a major issue, for something to go fast? We must consider a very important issue and that is weight. Formula One cars, MotoGP bikes, F18’s, horses even humans can go fast as long as long as they don’t weigh a lot, and if you want to go faster in any of these? Well, you have to start throwing out some ballast.

Heavyweights don’t win the 100 meters at the Olympics, folks.

So, let’s look at that website. Do you really need those 5000 pictures? What about that 190 pages of technical text? Those three videos you wanted to play on the slider? Do you think you can do without them?

When your customer is requesting speed but they still want all the goodies, maybe you should start singing “Highway to the danger zone” and remind them that’s it’s hard for a pig to fly and we might need to let go of some of the goodies, streamline the site a little, stick to facts and click to call, use more PDF’s and zippyty doo dah that site will fly.

Then you can ride off into the sunset on the back of a motorcycle and let the credits roll.

Big Hugs from TheCamel
By Development Team 03 Jul, 2017

Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.

It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!

But what if you don’t add water, what if there is a genuine lack of attention and TLC?

Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.

Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.

Websites are a lot like a pond in the garden of your business.

They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.

Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).

Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.

Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.

So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.

Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.

You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.

I can’t guarantee you will be visited by frogs though, LOL.

 

 Big Hugs from TheCamel

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