Words of Wisdom from TheCamel

Hello It's "Artificial" Intelligence

Shane Hodge • Mar 02, 2023

Hello my fellow Jedi Knights. Wow, what a month it's been in the good old web world. Yes, part of it has been the normal whining and complaining by my fellow inmates (work-from-home people) on how tough things are. But, you also have the reversal from the “Optimist Prime” crowd. I don't know if they tell stories or they are actually doing well, or maybe, they know something the rest of us don't. But I find all the conversations fun and exciting and worth the price of admission. However, the number one topic this month? Drum roll please (but I think the theme from Star Wars would be better) as yes folks we are all talking about AI or Artificial Intelligence.

Now, depending on which news you read or listen to, AI can be either what the world has been waiting for, or it can be a nightmare on Elm Street Part 55!

I have written before in one of my should have been Pulitzer prize blogs, I think, about my Will Smith type love for AI. I loved Will (before the academy awards slap, silly Will) in the movie iRobot. He sums up my feelings so well in one scene. He is having a coffee with the CEO of US Robotics (USR), and offers a marketing suggestion for a TV ad.

It went like this. Will Smith said, “So okay, you see a carpenter making a wonderful chair, and then you see a robot make a better chair twice as fast, and then at the bottom of the screen it reads, ‘USR shittin’ on the little guy’.”

You see folks, Will had little love for robots. Yes, they had taken away all the mundane jobs for people, such as garbage collection, FedEx delivery, waiters, the list goes on. And those people fell for the pitch just like people did in real life, that robots will do the jobs we don't want to do, when the fact is? They take the jobs and that leaves no jobs. And for many? They have nothing to do.

So in the total scheme of things? Call me old school, but I am a bit like Will Smith. I see robots as totally shittin’ on the little people and a serious problem in years to come unless we all get used to living in a welfare state.

Ok, hold the bus, I am getting all serious and political and can feel people starting to leave their seats screaming, “That's not the sort of blog we are used to. Where's the humor, frivolity, sarcasm? Hello, get back in the groove or we will think this is written by AI”.

Well, after slapping myself (sorry Will ), I am back in the groove, fellow little people.

So, was all the news this month all about robots making a perfect unemployed world? NO, we are a few years away from that LOL. The noise was all about ChatGPT and a few others, and how they can write better content faster, do code, create facebook posts, leap tall buildings in a single bound, and overall it was the end of the world for freelancers and the little guy. But a massive opportunity for the bigger guys and some smaller ones who also have the greed gene.

All of a sudden like quicker than you can “Slap” (sorry Will, last one promise), people I know well that could not put together a sentence, let alone spell without their kids checking it, were writing award winning social media posts. Their blogs which the last one they wrote were ready to go in a museum, all of a sudden they had Pulitzer prize winning wikipedia word count blogs all shiny and new.

Yes, the drug had hit, people were hooked faster than Blue Magic that Denzel Washington's Character made in the movie American Gangster (Love ya Denzel, he calmed down Will). Like these people who averaged a post every birthday were all of a sudden asking Facebook for more room, I tell you. They were lighting up the world with this free of charge ChatGPT and thinking wow even their mothers will be impressed.

Was the content good? Was it worth the read? Well, compared to this writer's literary genius, of course not. But, would it pass the test of the average punter out there? To be honest, it would. Like the scene in iRobot, good old ChatGPT could write better and faster than the average bear.

But what did I notice? Well folks, I am glad you asked. What I noticed was what I titled this blog, all that fancy stuff was written by? “Artificial” Intelligence.

What do I mean? It lacked emotion, humor, sarcasm, wit (the sort of stuff you read each month in this blog). It read well but it was cold and lifeless. It was? “Artificial”

Do I think AI has a place? Doesn't matter what I think really, the dice has been thrown, the cement has been mixed, the water has boiled. Folks, AI is here, ready or not. I think no choice AI will be the go-to in basic content, social media posts, all the things the “little guy” (freelancers) make money from, so they will need to find a new game to play.

BUT, for the special stuff, for the emotional, touchy feely stuff, the stuff that separates humans from them? I believe we (Humans) still have the edge. The people that write all that good stuff? We do for us, our readers, our viewers, and our audience. AI? Does it because it's told to!

Love n hugs to you all, and AI or a robot? Can't do that.

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The Secret Sauce of Success: An Algorithm With A Dash Of Humor

By Shane Hodge • 15 Mar, 2024

In today's competitive business landscape, capturing customers' attention is crucial for success. With the rise of digital marketing and the ever-increasing noise in the marketplace, businesses need to find innovative ways to stand out. One effective approach is to develop an algorithm that can help businesses captivate their target audience. In this blog, we will explore the key steps to creating an algorithm that can capture customers' attention and drive business growth. 1. Define Your Target Audience: The first step in creating an attention-capturing algorithm is to clearly define your target audience. Understand their demographics, preferences, and pain points. Conduct market research, analyze customer data, and gather insights to develop a comprehensive understanding of your ideal customers. This will serve as the foundation for building an algorithm that resonates with your audience. 2. Identify Key Engagement Factors: To capture customers' attention, it's essential to identify the key factors that engage them. These factors can vary depending on your industry and target audience. Consider elements such as personalized content, compelling visuals, emotional storytelling, interactive experiences, and social proof. By understanding what engages your audience, you can tailor your algorithm to incorporate these elements effectively. 3. Leverage Data and Analytics: Data and analytics play a vital role in creating an attention-capturing algorithm. Utilize tools and technologies to collect and analyze customer data, website analytics, social media metrics, and other relevant information. This data-driven approach will help you identify patterns, trends, and customer behavior, enabling you to optimize your algorithm for maximum impact. 4. Develop Personalization Strategies: Personalization is key to capturing customers' attention in today's digital age. Leverage your algorithm to deliver personalized experiences to your target audience. This can include personalized product recommendations, tailored marketing messages, customized landing pages, and dynamic content. By making customers feel seen and understood, you can significantly enhance their engagement and loyalty. 5. Implement A/B Testing: A/B testing is a powerful technique to optimize your algorithm's effectiveness. Create multiple versions of your algorithm and test them against each other to determine which one performs better. Experiment with different variables such as headlines, visuals, calls-to-action, and user interfaces. Continuously analyze the results and refine your algorithm based on the insights gained from A/B testing. 6. Embrace Automation: Automation can streamline your algorithm's implementation and execution. Leverage marketing automation tools to deliver personalized messages, automate customer interactions, and optimize content delivery. By automating repetitive tasks, you can focus on creating compelling content and refining your algorithm to capture customers' attention more effectively. 7. Monitor and Adapt: Creating an attention-capturing algorithm is an ongoing process. Continuously monitor its performance and adapt as needed. Stay updated with the latest industry trends, customer preferences, and technological advancements. Regularly analyze customer feedback, engagement metrics, and conversion rates to identify areas for improvement. By staying agile and responsive, you can ensure that your algorithm remains effective in capturing customers' attention. Conclusion: In a crowded marketplace, capturing customers' attention is a challenge that businesses must overcome to thrive. By creating an algorithm that is tailored to your target audience, leverages data and analytics, embraces personalization, and incorporates automation, you can significantly enhance your ability to captivate customers. Remember to continuously monitor and adapt your algorithm to stay ahead of the competition and deliver exceptional experiences that resonate with your audience. With a well-crafted attention-capturing algorithm, your business can drive growth, build customer loyalty, and achieve long-term success. Love and Hugs from TheCamel!

We Gotta Change the Song in 2024

By Shane Hodge • 16 Jan, 2024

Happy New Year, fireworks, champagne corks popping, people hugging, joy, smiles all round wow for a few minutes before midnight and a few minutes after it's a pretty special moment must admit. If you have had a miserable year, it's a feeling of, “ Glad that one's gone, let's make this one huge ” and if it's been a great year? Well it's a smile and a grin thinking of another year of making hay whilst the sun still shines. Bad habits are banished, promises made ah yes folks “ auld lang syne ” might be a good song to sing but then sorry to spoil the mood LOL, we get a few days in and boom reality sets in. Those habits you promised to throw away, the weight you said you would lose, the exercise you would begin just to name a few of those before and after midnight moments, well they didn't happen, but hello its early days right, there is still hope. Yes, young Jedi’s It's early days yet, so good or bad business, deals won or lost still too soon to call, so breathe easy. But let me remind you all of a very important point at this early stage of the new year, a time when 2024 is a mere toddler still dressed in nappies and yet to be toilet trained. Take yourself back just before the stroke of midnight before all that fun and frivolity and ask yourself a question, how many times did you hear the statement, “ Can you believe how fast this year went ” I lost count, and If I threw in the amount of times I asked myself the same question? It was a LOT. So, not to be the Patron Saint of Disappointment, but even though the year has been the same in length of time since Adam fell for the apple trick, its traveling faster each time you look at Eves Watch (apple joke lol) If things don't get on the right track from the moment your out of the starting blocks of 2024, if you don't have a plan of action, set some goals, a rich relative or a good lawyer to bail you out, quicker than you can say auld lang syne? You will humming the words to Liquor Store Blues, “ One Shot for my pain, one shot for my sorrow ” Thank you Bruno Mars. So my first bit of good old shared wisdom for 2024? “ People Don't Plan to Fail, They Fail to Plan ” Love that quote, have you ever wondered who wrote it? Well folks thanks to good old Wikipedia. It was written by John James Beckley who was an American political campaign manager and the first Librarian of the United States Congress, from 1802 to 1807. Good old John was a pretty smart bloke and his quote is a goodie, so in 2024 it's a good thing to start changing your theme song, and rip into some new motivating, inspiring, toe tapping lyrics to lift your game and winning percentage. To help you on your way and being the generous man I am, let me share with you a few points you should consider. So grab your trusty pen and paper if your Old school, or iPad if you're not, and follow me down the yellow brick road to fame and fortune. First make a plan to rise and shine early each day, set that alarm to ringy dingy at 5am and roll your tired and weary bones out and scream lezzzzzzzzgoooo. But don't go straight to work, plan to use this early opener for some “ you” time, spend an hour on exercise, walking, reading the bible, listening to some new motivational stuff like speeches from me LOL. Use the time to grow, spiritually, mentally, use the time to settle its YOU time and you need it. Now, from this moment the normal thing is to encourage you to set goals for your business, sales goals, performance goals, human goals and yes 1000% you need to do that, but I class it as you know that you don't need me to advise yet again one more time. The song I’m encouraging you to sing, the tune to hum in 2024 is all about you, your family as I have learnt one thing that if I'm right and second if my family is right, my business is right. So, start the day early and well, add in some notes to the song for dinner with family and no phones, sing with the wife or husband, harmonize with the kids over the playground not with the TV, make sure that every day there is a plan, a goal to live life and love with those close to you (Just like the carpenters song) You do that? And I guarantee that by the end of 2024 the song you will sing? “ The Time of My Life ” and Dirty Dancing was a great Movie and your life can be the best it's ever been. Go Get 'em. Love and Hugs from TheCamel!

We Made It!

By Clarissa Mercado • 22 Dec, 2023

Wooooooow! Can you believe we made it through this rollercoaster of a year? It's been a wild ride, filled with unexpected twists and turns, but here we are, standing tall and proud. This year has been a whirlwind of emotions. From the highs of achieving personal milestones to the lows of facing unforeseen obstacles, we've experienced it all. But you know what they say, " Life is like a box of chocolates, you never know what you're gonna get ." Just like Forrest Gump, we've embraced the uncertainty and kept moving forward. In the midst of chaos, humor has been our saving grace. Laughter truly is the best medicine, and it has helped us navigate through the toughest of times. Whether it's sharing funny memes, cracking jokes with friends, or binge-watching our favorite comedy shows, humor has brought us together and reminded us to find joy even in the darkest moments. This year has taught us valuable lessons that will stay with us for a lifetime. We've learned the importance of adaptability and resilience. Like a phoenix rising from the ashes, we've discovered our inner strength and the ability to overcome any challenge that comes our way. As the saying goes, " What doesn't kill you makes you stronger. " In this journey of survival, remember, you are not alone. TheCamel.co is the duda Expert for duda Solutions, and we are here to help. Just like a trusty companion, we offer our expertise and support to navigate the challenges of building and managing your online presence. Whether you need assistance with website design, optimization, or any other duda-related solutions, we've got your back. And now is the perfect time to optimize our businesses by reviewing performance, setting goals, planning for success, engaging with customers, and evaluating our online presence. Together, we can overcome any obstacle and thrive in this ever-changing digital landscape. As we bid farewell to this challenging year and with the year coming to a close, let's celebrate our incredible strength, resilience, and ability to adapt in the face of adversity. Remember, tough times don't last, but tough people do . So, let's raise a glass to our survival, embrace the new year with hope, determination, and a sprinkle of humor, and know that TheCamel.co is here to support you every step of the way. Sending warm hugs from TheCamel Team!