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Coming Out of Covid Hibernation

Shane Hodge • Dec 22, 2021
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Yesssssss! At last, the vaccine numbers are up, yes, people still get sick but not as bad, death numbers are going down, and ladies and gentleman, I am happy to announce that the world? Is starting to open up again. Let's put on the blue face makeup, and in our best Scottish Accents, do I hear a cry of “freeeedommmmm”.

I was thinking about my blog today and to me it's like, “Wow, we are coming out of hibernation”. You know how animals go to sleep during the winter when it's all snow and no fun, then sometimes seven months later they wake up to sunshine, fun times, beach, and BBQ’s (Yeh, I know animals don't have BBQ but they eat the leftovers so it counts LOL)

So I thought I would quickly study hibernation so I can get all clever and relate it to this blog. Good old google gave me this.

During hibernation an animal lowers its body temperature, slows its breathing rate, heart rate, and metabolic rate - the rate its body uses energy. Waking takes time and uses up an animal's energy reserve. Many animals once thought to hibernate, including bears, really only enter a lighter sleep-state called torpor.

To prepare for this big sleep, animals will eat, eat, and eat so they store lots of body fat to make it through months and months with no food. If we look at a bear as an example? In preparation for hibernation, bears may eat more than 40kg (90 lbs) of food per day before laying down to rest. The top performers may bulk up by a staggering 450–550kg (1000lb-1200lbs), effectively doubling their body weight, in other words they stack it on.

So, if we compare this Covid Hibernation to an Animal Hibernation? Well, bad idea, we can't LOL. You see, it's like the opposite. We all got stuck at home and became Zoom and Netflix junkies. We also went from Trim and Slim to little Baby Bears as we all ate so much and our idea of exercise was picking up and pressing the remote!

But, checking further, hibernation in the dictionary means an extended period of remaining inactive or indoors. So, I’m good, it works. But, we can look at what the animals do when they finally wake up and how they get ready for the sand and sea, good times of summer brings.

So, the animals will wake up, they will do the old bend and stretch, scratch their backsides, put on their sunglasses, and take a walk outside to see what's up. Then? They will start to think about food as they have lost all that weight they put on, do some exercise to get all those muscles working, find a boyfriend, and make babies (I think a lot of babies were made during the Covid Hibernation), and the whole circle of life starts all over again.

For business? Coming out of the Covid hibernation and an animal's long winter sleep have a lot in common.

We have all been locked up for almost a year and a half. Our business went in 99% of cases totally online. Employees, if you have them? Well, they all stayed home, grew hair and beards, wore shorts but put on a shirt and tie or hair and makeup for zoom calls. Customers did the same and all became professional online shoppers, order-makers and zoom-takers. And btw? We all got fat doing it.

But now? We are about to wake from our slumber, bend and stretch, and get back to normal business. And whilst the animals start to potter around, see how things are, look for some food and make baby bears, we have to start to get back into the swing of things.

We have to take the covers off, open the doors, sweep the floors, polish the silverware, vacuum the dust, clean that sign and open up for business. More than that, we have to let our customers know we are back. Check and change our website, update our social media, get out a newsletter, maybe even get all the marketing brains in a huddle to think of new offers and services to offer, “Rise and Shine” to our customers as they also wake from their slumber.

Yes, dear readers of TheCamel good news, it's timeeeeee (Love UFC) and let's get excited. Let's get a hustle in our step and get ready to stock up those cupboards and replenish those bank accounts after this Covid Winter.

And the other good news? You will be so busy you might even lose some of that winter weight you are so unhappy to be carrying around!

Like Captain America waking up after his sleep in the icy waters, grab that shield, open up the doors, and say, “I can do this all day”.

Hugs to all.

Out of Covid Hibernation Checklist
  • Take a good look at your Website, might not need a total change but at least give it a bit of a spring clean.
  • Think about a Newsletter and Social Media Posts that make announcements that you're back and open and excited for business.
  • Join a Gym to help with that Hibernation weight loss (Optional)
  • Smile and Be Excited that you made it through the Covid Winter and enjoy the good times ahead.

By Shane Hodge 15 Mar, 2024
In today's competitive business landscape, capturing customers' attention is crucial for success. With the rise of digital marketing and the ever-increasing noise in the marketplace, businesses need to find innovative ways to stand out. One effective approach is to develop an algorithm that can help businesses captivate their target audience. In this blog, we will explore the key steps to creating an algorithm that can capture customers' attention and drive business growth. 1. Define Your Target Audience: The first step in creating an attention-capturing algorithm is to clearly define your target audience. Understand their demographics, preferences, and pain points. Conduct market research, analyze customer data, and gather insights to develop a comprehensive understanding of your ideal customers. This will serve as the foundation for building an algorithm that resonates with your audience. 2. Identify Key Engagement Factors: To capture customers' attention, it's essential to identify the key factors that engage them. These factors can vary depending on your industry and target audience. Consider elements such as personalized content, compelling visuals, emotional storytelling, interactive experiences, and social proof. By understanding what engages your audience, you can tailor your algorithm to incorporate these elements effectively. 3. Leverage Data and Analytics: Data and analytics play a vital role in creating an attention-capturing algorithm. Utilize tools and technologies to collect and analyze customer data, website analytics, social media metrics, and other relevant information. This data-driven approach will help you identify patterns, trends, and customer behavior, enabling you to optimize your algorithm for maximum impact. 4. Develop Personalization Strategies: Personalization is key to capturing customers' attention in today's digital age. Leverage your algorithm to deliver personalized experiences to your target audience. This can include personalized product recommendations, tailored marketing messages, customized landing pages, and dynamic content. By making customers feel seen and understood, you can significantly enhance their engagement and loyalty. 5. Implement A/B Testing: A/B testing is a powerful technique to optimize your algorithm's effectiveness. Create multiple versions of your algorithm and test them against each other to determine which one performs better. Experiment with different variables such as headlines, visuals, calls-to-action, and user interfaces. Continuously analyze the results and refine your algorithm based on the insights gained from A/B testing. 6. Embrace Automation: Automation can streamline your algorithm's implementation and execution. Leverage marketing automation tools to deliver personalized messages, automate customer interactions, and optimize content delivery. By automating repetitive tasks, you can focus on creating compelling content and refining your algorithm to capture customers' attention more effectively. 7. Monitor and Adapt: Creating an attention-capturing algorithm is an ongoing process. Continuously monitor its performance and adapt as needed. Stay updated with the latest industry trends, customer preferences, and technological advancements. Regularly analyze customer feedback, engagement metrics, and conversion rates to identify areas for improvement. By staying agile and responsive, you can ensure that your algorithm remains effective in capturing customers' attention. Conclusion: In a crowded marketplace, capturing customers' attention is a challenge that businesses must overcome to thrive. By creating an algorithm that is tailored to your target audience, leverages data and analytics, embraces personalization, and incorporates automation, you can significantly enhance your ability to captivate customers. Remember to continuously monitor and adapt your algorithm to stay ahead of the competition and deliver exceptional experiences that resonate with your audience. With a well-crafted attention-capturing algorithm, your business can drive growth, build customer loyalty, and achieve long-term success. Love and Hugs from TheCamel!
By Shane Hodge 16 Jan, 2024
Happy New Year, fireworks, champagne corks popping, people hugging, joy, smiles all round wow for a few minutes before midnight and a few minutes after it's a pretty special moment must admit. If you have had a miserable year, it's a feeling of, “ Glad that one's gone, let's make this one huge ” and if it's been a great year? Well it's a smile and a grin thinking of another year of making hay whilst the sun still shines. Bad habits are banished, promises made ah yes folks “ auld lang syne ” might be a good song to sing but then sorry to spoil the mood LOL, we get a few days in and boom reality sets in. Those habits you promised to throw away, the weight you said you would lose, the exercise you would begin just to name a few of those before and after midnight moments, well they didn't happen, but hello its early days right, there is still hope. Yes, young Jedi’s It's early days yet, so good or bad business, deals won or lost still too soon to call, so breathe easy. But let me remind you all of a very important point at this early stage of the new year, a time when 2024 is a mere toddler still dressed in nappies and yet to be toilet trained. Take yourself back just before the stroke of midnight before all that fun and frivolity and ask yourself a question, how many times did you hear the statement, “ Can you believe how fast this year went ” I lost count, and If I threw in the amount of times I asked myself the same question? It was a LOT. So, not to be the Patron Saint of Disappointment, but even though the year has been the same in length of time since Adam fell for the apple trick, its traveling faster each time you look at Eves Watch (apple joke lol) If things don't get on the right track from the moment your out of the starting blocks of 2024, if you don't have a plan of action, set some goals, a rich relative or a good lawyer to bail you out, quicker than you can say auld lang syne? You will humming the words to Liquor Store Blues, “ One Shot for my pain, one shot for my sorrow ” Thank you Bruno Mars. So my first bit of good old shared wisdom for 2024? “ People Don't Plan to Fail, They Fail to Plan ” Love that quote, have you ever wondered who wrote it? Well folks thanks to good old Wikipedia. It was written by John James Beckley who was an American political campaign manager and the first Librarian of the United States Congress, from 1802 to 1807. Good old John was a pretty smart bloke and his quote is a goodie, so in 2024 it's a good thing to start changing your theme song, and rip into some new motivating, inspiring, toe tapping lyrics to lift your game and winning percentage. To help you on your way and being the generous man I am, let me share with you a few points you should consider. So grab your trusty pen and paper if your Old school, or iPad if you're not, and follow me down the yellow brick road to fame and fortune. First make a plan to rise and shine early each day, set that alarm to ringy dingy at 5am and roll your tired and weary bones out and scream lezzzzzzzzgoooo. But don't go straight to work, plan to use this early opener for some “ you” time, spend an hour on exercise, walking, reading the bible, listening to some new motivational stuff like speeches from me LOL. Use the time to grow, spiritually, mentally, use the time to settle its YOU time and you need it. Now, from this moment the normal thing is to encourage you to set goals for your business, sales goals, performance goals, human goals and yes 1000% you need to do that, but I class it as you know that you don't need me to advise yet again one more time. The song I’m encouraging you to sing, the tune to hum in 2024 is all about you, your family as I have learnt one thing that if I'm right and second if my family is right, my business is right. So, start the day early and well, add in some notes to the song for dinner with family and no phones, sing with the wife or husband, harmonize with the kids over the playground not with the TV, make sure that every day there is a plan, a goal to live life and love with those close to you (Just like the carpenters song) You do that? And I guarantee that by the end of 2024 the song you will sing? “ The Time of My Life ” and Dirty Dancing was a great Movie and your life can be the best it's ever been. Go Get 'em. Love and Hugs from TheCamel!
By Clarissa Mercado 22 Dec, 2023
Wooooooow! Can you believe we made it through this rollercoaster of a year? It's been a wild ride, filled with unexpected twists and turns, but here we are, standing tall and proud. This year has been a whirlwind of emotions. From the highs of achieving personal milestones to the lows of facing unforeseen obstacles, we've experienced it all. But you know what they say, " Life is like a box of chocolates, you never know what you're gonna get ." Just like Forrest Gump, we've embraced the uncertainty and kept moving forward. In the midst of chaos, humor has been our saving grace. Laughter truly is the best medicine, and it has helped us navigate through the toughest of times. Whether it's sharing funny memes, cracking jokes with friends, or binge-watching our favorite comedy shows, humor has brought us together and reminded us to find joy even in the darkest moments. This year has taught us valuable lessons that will stay with us for a lifetime. We've learned the importance of adaptability and resilience. Like a phoenix rising from the ashes, we've discovered our inner strength and the ability to overcome any challenge that comes our way. As the saying goes, " What doesn't kill you makes you stronger. " In this journey of survival, remember, you are not alone. TheCamel.co is the duda Expert for duda Solutions, and we are here to help. Just like a trusty companion, we offer our expertise and support to navigate the challenges of building and managing your online presence. Whether you need assistance with website design, optimization, or any other duda-related solutions, we've got your back. And now is the perfect time to optimize our businesses by reviewing performance, setting goals, planning for success, engaging with customers, and evaluating our online presence. Together, we can overcome any obstacle and thrive in this ever-changing digital landscape. As we bid farewell to this challenging year and with the year coming to a close, let's celebrate our incredible strength, resilience, and ability to adapt in the face of adversity. Remember, tough times don't last, but tough people do . So, let's raise a glass to our survival, embrace the new year with hope, determination, and a sprinkle of humor, and know that TheCamel.co is here to support you every step of the way. Sending warm hugs from TheCamel Team!
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