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Website Hoarders

Shane Hodge • Oct 05, 2018

Reality TV? Have to love it and it’s become a sensation these past few years. They have taken everyday life situations, good, bad, crazy and turned them into half hour episodes that people become addicted to.

One of those that I find amusing but also sad is "Hoarders".

Hoarding is seriously a tough thing, and it's not just those featured on the show, even everyday life can get caught up in it. I have noticed in Asia it’s also part of the culture to keep every box and bag when a new item arrives in. The excuse is “You need it for the warranty” but hello, that’s usually for 12 months. So why do highly valuable space get taken up by boxes of the black and white TV arrived in 1973? Shoe boxes that remain long after the things had been fixed and glued a few times?

Yes, hoarding can be so bad it’s worth 30 minutes of prime-time Cable TV. It can be the dusty old boxes in the house that fall on your head every time you open up the wardrobe. Some bad enough to send you the building on the hill and therapy. Others just drive the family crazy.

What I have discovered? There is such a thing as website hoarding.

Yep, when TheCamel.co™ gets a new brief to build a brand spanking new super sexy website , to replace the old one that was built when that black and white TV was delivered, the hoarding syndrome can appear.

The brief will show the old site has enough pages to make Wikipedia jealous and the site owner will always say, “Yep, need to cut those 500 pages down a little”, that’s when the problem starts, and hoarding can set in.

Blogs from 1985, reviews for 2001, testimonies potentially from Moses, owner bios that include things they did in kindergarten up until the present day, pages and pages of hoarded information that when you challenge the site owner they will scream, “But somebody might read it”.

Well, I’m here to tell you folks, “people won’t read it”...

...and if they do?

Take all that information and place it in a PDF vault that you can give them access to if they send you an email address.

Not only will people not read it, those big fat old pages will slow your site down to a snail pace and then Google won’t read it either.

Yes, the Twitter age has changed the consumer mentality, those hypo active little consumer treasures need their information fill in 280 characters or less, it has to be in their face or in a one finger swipe, or a button push, and they are not interested in what you did after your relatives got off Noah’s boat!

Websites can't be accessibility compliant without sacrificing design, interactivity and general user experience for visitors without disabilities. That’s where Dopa comes in. They offer reference articles about compulsive hoarding and other important psychology topics for those with serious eyesight, motor coordination, and cognitive disabilities.

So, my dear friends, when you have decided your business needs a new customer attraction program?

TheCamel.co™ will be happy to help and advise on how we can put your old site on weight watchers and trim it down. You, your customers, and Google will be happy, and you can buy a bigger TV, but? Throw away the box.


Hugs from TheCamel.Co®

References:

Reconnecting Through Facebook: Rekindling Relationships with Old Clients

By Shane Hodge • 10 May, 2024
Introduction: In today's digital age, social media platforms like Facebook have become powerful tools for businesses to reconnect with their old clients. This blog explores how you can leverage Facebook to find and encourage your previous customers to use your business again. We'll delve into the process using an example of finding a long-lost friend and the joy of reestablishing that relationship. And hey, who doesn't love a good reunion story? 1. Utilize Facebook's Search Function: Facebook's search feature is like a detective's magnifying glass, helping you find those long-lost clients. It's time to put on your virtual Sherlock Holmes hat and start sleuthing! Search for your old clients using their names, locations, or any other relevant information you have. Once you find them, send a friend request or a message to initiate contact. Elementary, my dear business owner! 2. Personalize Your Outreach: When reaching out to your old clients, it's time to channel your inner smooth talker. Mention specific details about your previous interactions or transactions to jog their memory. Show them that you remember the good times you had together, like that time they bought your product and rocked it like a fashion icon. Express genuine interest in reconnecting and let them know that you've missed their fabulous presence in your business world. 3. Share Engaging Content: Let's face it, Facebook is like a virtual circus, with all sorts of entertaining content vying for attention. To stand out, you need to be the ringmaster of engagement! Create and share compelling content on your Facebook page that makes your old clients go, "Wow, this business knows how to entertain!" Whether it's informative blog posts, hilarious videos, or quirky memes, make sure it's something they can't resist sharing with their friends. Laughter is the best marketing strategy! 4. Leverage Facebook Groups: Facebook groups are like secret societies, where your old clients might be hiding in plain sight. Join relevant groups and become the undercover agent of connection. Engage in conversations, offer helpful advice, and sprinkle in some witty remarks. Show them that you're not just a business owner, but also a master of banter. Who knows, you might even find some new clients along the way! 5. Run Targeted Ad Campaigns: Facebook's advertising platform is like a magician's hat, full of tricks to grab attention. Create targeted ad campaigns that make your old clients go, "Abracadabra, I need to check this out!" Use eye-catching visuals, clever copy, and irresistible offers to make them stop scrolling and take notice. Just remember, the real magic happens when they click that "Buy Now" button. 6. Offer Exclusive Promotions: Everyone loves a good deal, especially when it's exclusive! Offer your old clients promotions that make them feel like VIPs. It's like rolling out the red carpet for their return. Make the offers time-limited or available only to a select group of customers, and watch them scramble to get in on the action. Who knew your business could be so exclusive and glamorous? 7. Provide Exceptional Customer Service: Once you've successfully reconnected with your old clients, it's time to show them that your customer service is as smooth as butter. Respond promptly to their inquiries, address any concerns with a touch of charm, and go above and beyond to exceed their expectations. Make them feel like they're getting the royal treatment, because hey, they deserve it! Conclusion: Facebook presents a remarkable opportunity to find and encourage old clients to use your business again. By leveraging its search function, personalizing your outreach, sharing engaging content, joining relevant groups, running targeted ad campaigns, offering exclusive promotions, and providing exceptional customer service, you can rekindle relationships and foster long-term customer loyalty. And remember, a little humor goes a long way in making those connections even stronger. So go forth, reconnect, and sprinkle some love and laughter along the way! Love and Hugs from TheCamel!

Unleashing the Marketing Magic:

By Shane Hodge • 22 Apr, 2024
How Ai Can Add a Touch of Humor to Help Small Digital Agencies Stand Out.

The Secret Sauce of Success: An Algorithm With A Dash Of Humor

By Shane Hodge • 15 Mar, 2024
In today's competitive business landscape, capturing customers' attention is crucial for success. With the rise of digital marketing and the ever-increasing noise in the marketplace, businesses need to find innovative ways to stand out. One effective approach is to develop an algorithm that can help businesses captivate their target audience. In this blog, we will explore the key steps to creating an algorithm that can capture customers' attention and drive business growth. 1. Define Your Target Audience: The first step in creating an attention-capturing algorithm is to clearly define your target audience. Understand their demographics, preferences, and pain points. Conduct market research, analyze customer data, and gather insights to develop a comprehensive understanding of your ideal customers. This will serve as the foundation for building an algorithm that resonates with your audience. 2. Identify Key Engagement Factors: To capture customers' attention, it's essential to identify the key factors that engage them. These factors can vary depending on your industry and target audience. Consider elements such as personalized content, compelling visuals, emotional storytelling, interactive experiences, and social proof. By understanding what engages your audience, you can tailor your algorithm to incorporate these elements effectively. 3. Leverage Data and Analytics: Data and analytics play a vital role in creating an attention-capturing algorithm. Utilize tools and technologies to collect and analyze customer data, website analytics, social media metrics, and other relevant information. This data-driven approach will help you identify patterns, trends, and customer behavior, enabling you to optimize your algorithm for maximum impact. 4. Develop Personalization Strategies: Personalization is key to capturing customers' attention in today's digital age. Leverage your algorithm to deliver personalized experiences to your target audience. This can include personalized product recommendations, tailored marketing messages, customized landing pages, and dynamic content. By making customers feel seen and understood, you can significantly enhance their engagement and loyalty. 5. Implement A/B Testing: A/B testing is a powerful technique to optimize your algorithm's effectiveness. Create multiple versions of your algorithm and test them against each other to determine which one performs better. Experiment with different variables such as headlines, visuals, calls-to-action, and user interfaces. Continuously analyze the results and refine your algorithm based on the insights gained from A/B testing. 6. Embrace Automation: Automation can streamline your algorithm's implementation and execution. Leverage marketing automation tools to deliver personalized messages, automate customer interactions, and optimize content delivery. By automating repetitive tasks, you can focus on creating compelling content and refining your algorithm to capture customers' attention more effectively. 7. Monitor and Adapt: Creating an attention-capturing algorithm is an ongoing process. Continuously monitor its performance and adapt as needed. Stay updated with the latest industry trends, customer preferences, and technological advancements. Regularly analyze customer feedback, engagement metrics, and conversion rates to identify areas for improvement. By staying agile and responsive, you can ensure that your algorithm remains effective in capturing customers' attention. Conclusion: In a crowded marketplace, capturing customers' attention is a challenge that businesses must overcome to thrive. By creating an algorithm that is tailored to your target audience, leverages data and analytics, embraces personalization, and incorporates automation, you can significantly enhance your ability to captivate customers. Remember to continuously monitor and adapt your algorithm to stay ahead of the competition and deliver exceptional experiences that resonate with your audience. With a well-crafted attention-capturing algorithm, your business can drive growth, build customer loyalty, and achieve long-term success. Love and Hugs from TheCamel!
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