Words
of Wisdom from TheCamel
The Elevator Pitch
Shane Hodge • March 29, 2018
A very wise man once told me that if I can’t tell people what my business is all about in 30 seconds, I need to practice harder. Yes, this wise old man was describing what’s commonly referred to as, “The Elevator Pitch”.
So, what is it really? Well, good old Wikipedia tells us this: " An elevator pitch, elevator speech, or elevator statement is a short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the product/company is for, what it does, why it is needed, and how it will get done. "
And the whole idea is you should be able to do that in the same time it takes for an elevator ride, so between 30 seconds and two minutes.
I thought a lot about that today. Why? Well, as a Major fulfilment partner of the Duda Platform we look at literally hundreds and hundreds of websites every month as they get built at TheCamel.Co® , and today, you know what I thought? Have we gotten to the point where a website has to be like an elevator pitch? And then I looked at a bunch of sites with that in mind and I was, to be honest, shocked. |
So many of these sites ramble on and on, show me a bunch of pretty pictures, have so much Wikipedia waffling text on the front page or they have none. Only a select few actually got the point right in my face of that very first page and hooked me into an attitude of, “ WOW I want to know more ” or, “ Where do I sign? ” The elevator pitch is surely missing. Now, you might be thinking, but hey it’s a showcase, the front page is like the front door before people go inside and have a good look around and see what they see and then make a choice if they want to contact us and do business. We must show people, pictures of our food, our place, our products, our services, our buildings, our children, dog, cat or pony! People must be given the chance to browse. Well folks I’m here to tell you, your website is no longer a library!
It’s a first web impression marketing machine
and that first page they hit better be an elevator pitch of what you’re all about, what you can do to satisfy their needs, how you will do that and press here to get it done.
| And you need to think that’s all this is going to excite them enough and have a call to action button right within eyes reach on the Duda Website to press and email or call you. |
And you need to think that’s all this is going to excite them enough and have a call to action button right within eyes reach to press and email or call you. You must start to think when you’re in what-do-I-want-my-website-to-look-like mode be stimulated by that quick elevator ride, there will be no scrolling down on this page so make sure it’s all right smack in their face. Think of a 21-inch screen, a ten-inch tablet and a six-inch phone.
Use that space TheCamel.Co® develops for you as your first web impression about your business and ask yourself what do I want potential customers to see in 30 seconds and make them buy the book and not join the library! |
Hugs from TheCamel.Co®
References:
- The Elevator Pitch from Wikipedia
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https://en.wikipedia.org/wiki/Elevator_pitch
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Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel
