WORDS OF WISDOM FROM THE CAMEL

Love could be just around the corner!

  • By Development Team
  • 01 Jul, 2016

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Did you know 14 million couples define themselves as having a long distance relationship,3.75 million married couples are in a long distance relationship and 75 % of all engaged couples have been (at some point) in a long distance relationship. 10 % of all marriages in the United States started out as a long distance relationship. Wow Love is in the air.

Well get ready for the tissues as I prod your memory with the title of a great Movie ABOUT LDR’s. “Sleepless in Seattle”. What a tear Jerker LRD Movie that was. Meg Ryan and Tom Hank’s were two lost lovers bought together first by a radio program and then via email and finally from coast to coast meeting in the middle with one huge Kleenex moment Line, “We Better Go, Shall We” atop the Empire State Building, ahhh so Romantic.

So what is the Sleepless in Seattle market of the Internet? What brings people together from Coast to Coast, Country to Country? Ecommerce. There are 12-24 million e-commerce stores selling products on the internet around the world today. This sounds like a huge number and an incredibly competitive market, but surprisingly only a small subset, 650,000 stores, are selling more than $1,000 US annually. The vast majority of online stores are simply not generating any meaningful revenue.

Yes, those that do have a great LDR, make it work but statistically only a few make it to a truly worthwhile relationship. But like a lot of boys and girls watching Sleepless in Seattle we in Business all hope and pray that maybe it will be like that someday in our relationships, and somebody our customers will sweep us into their arms and say, “We better Go, Shall we”
But the point behind this blog today is not to promote Ecommerce, the point of my blog today is to say, “Hey” what about the Guys and Gals that live close by, maybe they are ready and waiting for love to? Why are you sending signals across the planet when Love could be just around the corner?

Are you running your SEO Like an LDR? Are you using keywords and phrases to sell steaks in Paris when your restaurant is in the suburbs of Oceanside in California? Are you promoting your discounted Tyres in Uzbekistan when the customers drive past your store in Sydney Road in Coburg? Do you deliver Pizza to Budapest from your corner store in Sunnyvale?
Is your whole SEO and Google Strategy more of an LDR than Local? Do you have a website full of key phrases like, “Best Vegetarian Pizza California” rather than “Best Vegetarian Pizza, Smith Street, Finleyville” what about, “Discount Tyres Victoria” rather than “Discounted Tyres, Smith Street Collingwood”?

How to avoid an LDR with your business in Google? What magnificent secrets are those spam emails from Russia trying to share with you after you spend $1000’s? Well folks I’m going to share it with you, something that has been passed down to me from Generation to Generation and I’m not going to ask you to email me for it.

The Secret? Think like your customers do and create your keywords like that. Wow So Simple huh. Yep, if your Billy Blog Customer sitting at home consoling yourself whilst watching Sleepless in Seattle and feel the need for a Pizza to satisfy your emotional status, what would you type in Google to find the place to stop the Hunger Pangs? If you looking at a set of tyres balder than the Rocks head, what words would you place in the Google Search Box to find a place to replace those round black road holding Rubber?

I will guarantee you it would not be an LDR Sentence, it will be a deep and meaningful, close to where you are plea for satisfaction.
Get Local with your Keywords and Phrases, stop looking for Love in all the wrong places, get local and have more of those moments when your customers pick up your product, look at your menu, and whisper…

“We better Go, Shall we”

Big Hugs from TheCamel
By Development Team 01 Dec, 2017
There is no such thing as a free lunch!

If you are a motor mechanic and a customer walked in to ask for a tune and an oil change, would you offer them a seat on a nice cozy couch, make them a coffee, escort their family to send them into a service bay, work away with tender loving care for a few hours, present the keys back to the customer, say "Hey it's on us" and smile as they drove off?

I could ask the same question to a pub owner, a butcher, a baker, even a candlestick maker saying, "would you provide any service at all and just take a smile as payment?"

Okay, in between you saying to yourself, "Has TheCamel lost it, is he crazy?" Let me ask why. As in, why would you not do all that work for free?

Well, you have bills to pay, employees to consider, you must make a living as the old saying goes "Money doesn't buy happiness," well, let me say that your life would be miserable without money, fast.

The only problem? There is a lot going on in this world for free! FREE websites, FREE Software, FREE Social Media, FREE all sorts of things and people are clamoring for free stuff. This now leads us to the topic of this blog, "There is no such thing as a free lunch!"

Somewhere along the line, somebody must make money out of something, so they'd avoid the miserable category.

Free Website Builder? Of course, it's free but the hosting is not, and if you want the site to look great, we hope and pray that your technical ability is above left and right click of a mouse and also, beyond drag 'n drop. Then, if you need any of the sexy features, oops! Sorry, they are not free but seeing as you're halfway done might as well pay for those, too hard? Well, we can give you online help but that will cost you $X.

Free applications and software, wow great idea! You can really make the site shine now, but that is just the standard. You can't do anything free version with ads (as we need to pay for stuff you know). So hope you don't mind if your customers get the occasional pop-up video of Dolores Bath, House and Spa weekly specials. But, you need the app or software now you're in, so best to drag out the trusty Visa card.

All a bit much? Well, what about Facebook? Hey, you can make a free business web presence on that, no need at all for a website. You will even save yourself the hosting fees.


Great idea! But hang on, do you really think they will share with all your likes for free all those sexy posts about exclusive offers you're making? Be fair, they have multi-zillion on dollar salaries to pay, so sorry if you want all your customers to see what you're offering? That will cost you money each time and if they don't like your posts, sorry, that's all subject to the automated customer (read Robotic) service department of Facebook. So maybe you will have to adjust it to some zillion times to make it more of a picture than an offer, but hey, it's free!

Let's not also forget they are not just your customers, they belong to Facebook and they can also use the information to send competitor ads as well.

So, it's time folks, what's the point of all this today, am I anti-free stuff? No, I'm not. What I am trying to say is not all things for your business growth should be put in the FREE basket. The things that are super important, those first customer impressions - your website, those customer grabbing needs like SEO, booking services, etc. Maybe they are important enough to invest a little, to maybe look at experts to help you.

Then, your business can move towards the success path you want and deserve, and you can buy people lunch!



Big Hugs from TheCamel


By Development Team 01 Nov, 2017
Elton John had a famous song, “Sorry seems to be the hardest word”. Elton John and Bernie Taupin wrote the song about a romantic relationship which is falling apart. The song has a chorus that pretty much explains the heartache, “So sad, so sad, why can’t we just talk it over, sorry seems to be the hardest word”.

Oh, the tears are falling on my keyboard as I type those words.

Must be honest, I really disagree with Elton and Bernie, I really don’t think “Sorry” is the hardest word, I think NO is.

Think about it for a minute, if we said “NO” more often we would not have to say sorry, would we? Most relationships get into trouble as one or the other didn’t say NO to a mistake so ended up in a so sad, so sad SORRY conversation. Many people have lost their license as they didn’t say, “NO” to the last drink and end up so sad.

So sad your honor and I am truly “Sorry” for what I did as they get their license taken away.

You could look at most, “Sorry” conversations and it would be a good bet that if you or somebody else had said, “NO” there would not be a conversation and nobody would be getting into trouble or feeling sad sad situation.

So, what has this song got to do with websites and SEO and other business-related stuff? Well I’m glad you asked that question. Let me share my thoughts.

A lot of issues with non-performing websites those being ones that don’t convert lookers into buyers, and SEO work that does not convert to good rankings that allow people to find your website, both of which usually have a “Sorry” it’s not working conversation attached either with a designer or you with your customers or business partners could have been different if somebody said NO.

No to what, you might be asking? Well, in the case of the website, NO to way too much insignificant content, NO to lots of bells, whistles and moving objects that really have no impact, NO to a major focus on the desktop and not enough on the mobile. NO, to features and fixtures that have no focus on getting people to book and buy. NO to way too much reading and not enough clicking to action.

With SEO? NO to key words or phrases that will not narrow down the search to you, your business, where you are and what you sell or supply. NO to wanting to win a global search when you’re making hamburgers in downtown suburbia.

The good news? Unlike the song, the relationship can be fixed, a little bit of good SEO work, informative website design, will set the right music and have your business singing a love song to your customers and Google and then? No need for “Sorry”, you can move onto another song like “Happy Days are here again”.

Hugs from TheCamel.co
By Development Team 02 Oct, 2017
I live in a fantastic city, it’s alive, it’s vibrant, shopping centers are busy, super market checkouts are long and the trolleys are full. I see more and more new cars on the road. It’s super exciting! A sign that all is doing well and prosperity is happening.

With all this success you start to see newer commercial buildings sprouting up to occupy the skyline and even old ones going through renovations. These commercial spaces need people to fill them and I imagine some people, young and old getting the old entrepreneurial juices running once they see a little spare cash in the bank account or maybe other family members have and they are the ones to take down the for-rent sign.

Yes, suddenly, these new cashed up wanna-be-successful business people get a flash in the head, fireworks start going off, a potential million-dollar idea is in process, dream of Porsches and Yachts stream through their brains as they tell the boss goodbye and start dumping that bank balance or a close family member on a deposit for one of those fresh new office lots or just renovated street front shop.

Yes, it all seemed like a good idea at the time.

I say good idea at the time for a reason. The reason is?

Well, I see all these new buildings and renovated ones having a lot of the for-lease signs being replaced with work in progress. I see a lot of new furniture, new clothing racks and people and stock arriving, but pretty soon I also see the removals’ coming, closing down sale signs falling and being replaced with “For Lease”.

You see, the problem is that 80% of those that get that overdose of entrepreneurial juice running? Fail and run out of money juice within the first 12 months of operating.

So, what are the major causes of failure?

  • Not Seeking Professional Advice
  • Lack of Good Customer Care
  • Copying Others
  • Lack of Experience
  • Unaccountability
  • Lack of Personal Growth
  • Poor Location
  • Lack of Focus
  • Wrong Expectation
  • Quitting Too Soon
So why am I writing about this today when I normally discuss websites, SEO and stuff like that. Well, we need the new business to be around, as we want to build websites, and do SEO work. I also know that a lot of other business need them to service as well so we can all help each other.

So, let me give you a little advice, something I have used to build a successful business that has grown but most importantly made it past that first one year and was not part of the 80%.

When you have one of those, “Seems Like a Good Idea” moments? Stop and listen to a great quote from Abraham Lincoln. A quote that I use every day to press the pause button when my mind starts to run faster than common sense.

When asked what he would do if he has six hours to cut down a tree? Abraham Lincoln replied, “I would spend four hours sharpening my axe”

So, folks, before committing your cash (or others) putting the deposit on a Porsche or a Yacht, grab the idea, a few sheets of paper and start thinking through a good business plan.

Spend a little time sharpening that axe before you attack the tree.
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