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Is Your Website a Timex Watch in a Digital Age?

Shane Hodge • Feb 01, 2018
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"Live Free or Die Hard" what a movie! Bruce Willis playing John McClane, the super scene where he launches a police car at a helicopter full of bad guys and then he gives the classic one-liner, “ I ran out of bullets.

It’s a great movie, old school John McClane versus a super geek who is trying his best to use the Internet to destroy the USA as we know, and he almost does except using brawn and brain, John McClane once again saves the day.

In one scene, the IT Guru, who is the bad guy explains to McClane why he will win and why evil will overcome good and he drops the classic line, “ John, you’re a Timex watch in a digital age .”

What was his point?

Well basically, John McClane who even struggled to use a PC was no match for the digital world fight he had on his hands with an IT Guru who could use every online tool in his arsenal to make absolute destruction.

So why did I use this super famous movie quote in this month’s blog title?

Well, according to some social media digital players, our good old business websites are Timex watches and, with all you need is a Facebook page, Twitter, and Instagram to rule the world.

Hmmm, well I’m here to tell you, folks don’t go buying that idea, your website is more important than ever.

Why? Well, Facebook just made a major change in an instant and it’s going to be so hard to get those posts you relied on so much to get shared all over the planet on the future customer's news feed.

Yes, the major digital watch (Facebook) decided that an old Timex principle was important, that being community, family, friend’s news, in fact, it was more important than stuff posted to just sell stuff.

So, I imagine for those businesses that were sold on the social media is all the love you need for your business promotion are crying in their beer right now, yes, bit dangerous to have all your eggs in one basket, but there is hope.

  1. Get to work, ask for help, and get that old website immediately back into tip-top google searching -
    customer exciting shape.

  2. Make some sexy changes, get it looking super special on mobile, create a call to action, give people a reason to buy and book from your site. TheCamel.Co® Duda Designers can design and develop a super special website using the Duda Platform to help you.

  3. Get the keywords right, do some SEO work so Google can start ranking you in all the right pages.

As for Facebook, what will you do with that page?

Well folks, that is going to require a total change in strategy and you’re going to have to start sharing more love and caring and will cover that in our next blog.


TheCamel developers have any made it easy for your Duda Website to be happy with Facebook as they have built a super Widget we can install on your site to help the Love.

So, wind up that Timex watch, be excited and look forward to next month’s fun blog on building a business community.

Big Hugs from TheCamel.Co®

References:

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In today's competitive business landscape, capturing customers' attention is crucial for success. With the rise of digital marketing and the ever-increasing noise in the marketplace, businesses need to find innovative ways to stand out. One effective approach is to develop an algorithm that can help businesses captivate their target audience. In this blog, we will explore the key steps to creating an algorithm that can capture customers' attention and drive business growth. 1. Define Your Target Audience: The first step in creating an attention-capturing algorithm is to clearly define your target audience. Understand their demographics, preferences, and pain points. Conduct market research, analyze customer data, and gather insights to develop a comprehensive understanding of your ideal customers. This will serve as the foundation for building an algorithm that resonates with your audience. 2. Identify Key Engagement Factors: To capture customers' attention, it's essential to identify the key factors that engage them. These factors can vary depending on your industry and target audience. Consider elements such as personalized content, compelling visuals, emotional storytelling, interactive experiences, and social proof. By understanding what engages your audience, you can tailor your algorithm to incorporate these elements effectively. 3. Leverage Data and Analytics: Data and analytics play a vital role in creating an attention-capturing algorithm. Utilize tools and technologies to collect and analyze customer data, website analytics, social media metrics, and other relevant information. This data-driven approach will help you identify patterns, trends, and customer behavior, enabling you to optimize your algorithm for maximum impact. 4. Develop Personalization Strategies: Personalization is key to capturing customers' attention in today's digital age. Leverage your algorithm to deliver personalized experiences to your target audience. This can include personalized product recommendations, tailored marketing messages, customized landing pages, and dynamic content. By making customers feel seen and understood, you can significantly enhance their engagement and loyalty. 5. Implement A/B Testing: A/B testing is a powerful technique to optimize your algorithm's effectiveness. Create multiple versions of your algorithm and test them against each other to determine which one performs better. Experiment with different variables such as headlines, visuals, calls-to-action, and user interfaces. Continuously analyze the results and refine your algorithm based on the insights gained from A/B testing. 6. Embrace Automation: Automation can streamline your algorithm's implementation and execution. Leverage marketing automation tools to deliver personalized messages, automate customer interactions, and optimize content delivery. By automating repetitive tasks, you can focus on creating compelling content and refining your algorithm to capture customers' attention more effectively. 7. Monitor and Adapt: Creating an attention-capturing algorithm is an ongoing process. Continuously monitor its performance and adapt as needed. Stay updated with the latest industry trends, customer preferences, and technological advancements. Regularly analyze customer feedback, engagement metrics, and conversion rates to identify areas for improvement. By staying agile and responsive, you can ensure that your algorithm remains effective in capturing customers' attention. Conclusion: In a crowded marketplace, capturing customers' attention is a challenge that businesses must overcome to thrive. By creating an algorithm that is tailored to your target audience, leverages data and analytics, embraces personalization, and incorporates automation, you can significantly enhance your ability to captivate customers. Remember to continuously monitor and adapt your algorithm to stay ahead of the competition and deliver exceptional experiences that resonate with your audience. With a well-crafted attention-capturing algorithm, your business can drive growth, build customer loyalty, and achieve long-term success. Love and Hugs from TheCamel!
By Shane Hodge 16 Jan, 2024
Happy New Year, fireworks, champagne corks popping, people hugging, joy, smiles all round wow for a few minutes before midnight and a few minutes after it's a pretty special moment must admit. If you have had a miserable year, it's a feeling of, “ Glad that one's gone, let's make this one huge ” and if it's been a great year? Well it's a smile and a grin thinking of another year of making hay whilst the sun still shines. Bad habits are banished, promises made ah yes folks “ auld lang syne ” might be a good song to sing but then sorry to spoil the mood LOL, we get a few days in and boom reality sets in. Those habits you promised to throw away, the weight you said you would lose, the exercise you would begin just to name a few of those before and after midnight moments, well they didn't happen, but hello its early days right, there is still hope. Yes, young Jedi’s It's early days yet, so good or bad business, deals won or lost still too soon to call, so breathe easy. But let me remind you all of a very important point at this early stage of the new year, a time when 2024 is a mere toddler still dressed in nappies and yet to be toilet trained. Take yourself back just before the stroke of midnight before all that fun and frivolity and ask yourself a question, how many times did you hear the statement, “ Can you believe how fast this year went ” I lost count, and If I threw in the amount of times I asked myself the same question? It was a LOT. So, not to be the Patron Saint of Disappointment, but even though the year has been the same in length of time since Adam fell for the apple trick, its traveling faster each time you look at Eves Watch (apple joke lol) If things don't get on the right track from the moment your out of the starting blocks of 2024, if you don't have a plan of action, set some goals, a rich relative or a good lawyer to bail you out, quicker than you can say auld lang syne? You will humming the words to Liquor Store Blues, “ One Shot for my pain, one shot for my sorrow ” Thank you Bruno Mars. So my first bit of good old shared wisdom for 2024? “ People Don't Plan to Fail, They Fail to Plan ” Love that quote, have you ever wondered who wrote it? Well folks thanks to good old Wikipedia. It was written by John James Beckley who was an American political campaign manager and the first Librarian of the United States Congress, from 1802 to 1807. Good old John was a pretty smart bloke and his quote is a goodie, so in 2024 it's a good thing to start changing your theme song, and rip into some new motivating, inspiring, toe tapping lyrics to lift your game and winning percentage. To help you on your way and being the generous man I am, let me share with you a few points you should consider. So grab your trusty pen and paper if your Old school, or iPad if you're not, and follow me down the yellow brick road to fame and fortune. First make a plan to rise and shine early each day, set that alarm to ringy dingy at 5am and roll your tired and weary bones out and scream lezzzzzzzzgoooo. But don't go straight to work, plan to use this early opener for some “ you” time, spend an hour on exercise, walking, reading the bible, listening to some new motivational stuff like speeches from me LOL. Use the time to grow, spiritually, mentally, use the time to settle its YOU time and you need it. Now, from this moment the normal thing is to encourage you to set goals for your business, sales goals, performance goals, human goals and yes 1000% you need to do that, but I class it as you know that you don't need me to advise yet again one more time. The song I’m encouraging you to sing, the tune to hum in 2024 is all about you, your family as I have learnt one thing that if I'm right and second if my family is right, my business is right. So, start the day early and well, add in some notes to the song for dinner with family and no phones, sing with the wife or husband, harmonize with the kids over the playground not with the TV, make sure that every day there is a plan, a goal to live life and love with those close to you (Just like the carpenters song) You do that? And I guarantee that by the end of 2024 the song you will sing? “ The Time of My Life ” and Dirty Dancing was a great Movie and your life can be the best it's ever been. Go Get 'em. Love and Hugs from TheCamel!
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