Karl: Sir, I’m retired navy, I know all about classified. But one more thing. The person who finds her gets to name her right?
Dan: Yes, yes that’s right, that’s right.
Karl: I wanna name her Dottie after my wife. She’s a vicious life-sucking bitch from which there is no escape.
Quote from the Movie Armageddon 1998
Ali Baba the Online Giant at 25 Billion US Dollars was the largest IPO in the history of mankind, yes a Company that employees 22,000 people mostly in China, delivers over 10 million products per day, has sales in excess of a billion dollars a day, but? Has no retail space and employs no Pimple faced Salespeople.
Well, if you have pimples and your goal in life was to sit around from 9-5 waiting for Mr or Ms Customer to walk through the doors of a Mega Mall, and then you assist them to stuff those shopping bags like a turkey on Thanksgiving? Maybe you need to learn Online Customer Support, why? Online Shopping just might be the “Dottie” of retail!
Yes folks, with credit card in hand our precious customers can now shop to their hearts content day and night in the comfort of their own home for almost anything their little fingers pushing a mouse can find. No parking jerks to worry about, no traffic to get frustrated about, no need to look in the mirror to check the way you’re dressed.
You can be sitting in your PJ’s or naked if you like and grab that little plastic sucker from any bank and scream at the top of your lungs, “Add to Shopping Cart” No need to worry about sizes and fit either as when its convenient just hop into that local super mall and try on those shoes, those skinny jeans or other stuff on, never mind buying it as joy oh joy you can save a few bucks when you rush back home put on the slippers sip on a latte and, “Click and buy”
All sounds so perfect doesn’t it? But hang on there is more. Not only can you have the joy of no fuss Pjama shopping, but according to the emails and Facebook online ads? There is a zillion dollars to be made if you open your own online store. Wow how’s that for a set of Steaknives?
So not only can you join the 10 Million++ a day that shop on Ali Baba? You can also be one of the millions of people offering to sell the same products as Ali Baba, how good is that! Yes again with that trusty little credit card you can go online and build your very own online store and be in business with drop shipped items in a jiffy.
You might be thinking at this stage why I gave this blog the title of, “Is Online Shopping the Dottie for Retail” How can I compare the dominance of Online Retail to a vicious life-sucking bitch from which there is no escape?
Well, China has a workforce of over 750 Million and only 22,000 people in China work for Ali Baba, and they are selling and delivering all those products online, the big question in a couple of years?
Where is the Pimple Faced Shop Assistant going to get a job? I think maybe they should also learn how to drive a Delivery Van!
Enjoy the day and remember no Second Chance on a First Impression, Get Multi-Screen.
Hugs from The Camel
Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.
They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?
The High School Ball.
Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.
Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.
So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!
So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.
Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.
So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.
Big Hugs from TheCamel.
Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.
It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!
But what if you don’t add water, what if there is a genuine lack of attention and TLC?
Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.
Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.
Websites are a lot like a pond in the garden of your business.
They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.
Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).
Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.
Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.
So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.
Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.
You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.
I can’t guarantee you will be visited by frogs though, LOL.
Big Hugs from TheCamel