Nothing better than seeing a pond in garden, water lilies, maybe even frogs hopping around. You see birds fly by, then once they spot the clear crystal water they can’t help themselves but swoop down and have a bit of play in the cool refreshing water.
It’s easy to keep the pond full of happiness, just need to keep the water fresh and alive, mix it up a bit, and for years it will be a real live place of activity and new life, what a joy!
But what if you don’t add water, what if there is a genuine lack of attention and TLC?
Well, it will start to turn green, the frogs will pack up and run away and “Croak” somewhere else, the birds will fly past, take a quick smell and let out a tweet of “eeeooww” and visit another pool close by.
Yep, still water sooner than later ends up smelling bad and nobody will visit and the pond ends up being a green and yucky mess.
Websites are a lot like a pond in the garden of your business.
They start off all clear and glimmer, customers bounce along and visit, business blooms. It’s a real joy for you and everyone else when it’s all brand new.
Then as time goes on? You stop adding things, changing things, updating things. Your customers visit until the smell is bad and the scream of “eeeooww” shakes the PC screen or their phone shakes in their trembling hands and sooner than later they go and visit another pond (‘business’).
Yes folks, like the pond in your garden, your website not only needs TLC. It needs some regular churning up and a top up with fresh water to stop the stagnation process.
Yes, those pictures of you or your products look a little stale after you have seen them a few times. That menu when viewed is greeted with “Wow we have eaten all of that”. The specials you put up when the website was first made live 5 years ago? Well, they no longer even manufacture those products.
So today, the advice we are going to give is simple - Don’t let your website turn into a smelly pond where nobody wants to visit.
Get regular with your updates, treat your website like you do your social media pages, get weekly offers going, make sure you’re updating your pictures. If you have an active social media program, make sure you have a live feed on your website so it’s always in a state of constant refresh.
You do all this and I guarantee you nobody will say “eeeooww” about your site and it won’t become a green and yucky mess.
I can’t guarantee you will be visited by frogs though, LOL.
Big Hugs from TheCamel
Ok, a serious blog today about a serious question. Automated website builders? We see it every day and we get constantly asked if we believe automated site builders can create great customer attraction programs. Every time I get asked this question, I think of a great scene from the movie I,Robot when the character played by Will Smith is trying to explain why he really dislikes robots.
Will Smiths says: “Um, look, this isn't what I do, but I've got an idea for one of your commercials. You see... a carpenter, making a beautiful chair. And then one of your robots comes in and makes a better chair twice as fast. And then you superimpose on the screen, "USR: Shittin' on the Little Guy". That would be the fade-out”.
Maybe I’m old school like Will Smith was in the movie. But, my feelings are that everything that is creative in this world? A human does it better. A robot must be programmed to do it. It’s not natural, it doesn’t come from the heart. So, do I believe automatic site builders are a good thing? The answer is a big NO. What’s more, I love the joy I see on a fresh graduate’s face when they start a new job and design their first site. I love it when one of our crew make a design that a customer sends them a big huge rap and grateful words. I love what our crew create.
Now before I get attacked by all the technocrats on being old school, let me add in some details that are not emotionally motivated.
The auto builder features that say they can just search all your current sites details and content and copy it over to a new site? Yes, possible but it’s a bit all over the place and a human must take over and make it look at least clean and tidy. An auto builder using a template and your typing input? Yep, that can work but you end up with a bunch of clone sites.
Customer attraction programs is what we call them not websites. And, if your site is going to be the first web impression potential customers see of your business, don’t you want them to see the best?
So, maybe it costs a few dollars more. Maybe there is a little back and forth. But in the end, it’s all about no second chance on a first impression. And, you should let your customers see the best of you.
Unless…Your selling to Robots huh.