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Don't Let Success Lead To Failure

Shane Hodge • Sep 07, 2021
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Bruno Mars sang the song, “I wanna be a billionaire so %%$#$% bad”. (Word change to protect your ears LOL)
It would be a theme song ringing in the ears of many little kids, teenagers, young up and comers, oldies but goodies, those wanting a sporting career, business, APP builders, Silicon Valley stars, and even today all those hanging on to the tiktok or YouTube dream of becoming an “influencer”. Guarantee all of them would have that song on their mindset playlist.

Some of those? Might not have to do too much, huge amounts of luck, right place right time, a blessing of a viral video or two and boom no need to sing anymore as they have made it. But for the average Joe or Joanne? It's a hard slog to greatness, and most get to keep singing the song and a few get to upgrade to the bling and sing!

To be a billionaire, to be at the top of the game is not easy. It’s late to bed early to rise, it’s blood, sweat and tears, it’s win some lose some, it’s taking risks, it’s knockouts and knockdowns, training and learning, it's hard, that's why only a few make it.

But when you get there? Wow, life changes, you’re part of the haves, not the have nots, you can do what you wanna do, be what you wanna be, yehhhhh. I mean money doesn't buy happiness but it sure helps. You can eat out every night, drive that car that all watches as you pass by, bling yourself to the max, you can be 100% Versace on the floor and pay someone to mop that floor.

Or? You can tone it down, not be as noisy about fame and fortune and just be a humble rich person. The thing about being rich? It gives you the choice.

BUT, haha, you thought this was going to be all Varsace and Rolex. Well, let me bring in some Target and Timex! Yes, folks there is a but, and the but is? Luck or hard work, viral or sweat, that billion can only bling for so long, let you have a fridge full of Cristal Champagne for so long, Caviar for so long long. That billion is not a never ending supply, it needs to be replenished or you will go looking for the Bruno Mars track on a borrowed phone and start singing again or you might change to Barbara Striesand belting out “Memories” sobbing as you hum, “The Way We Were”.

Hard work, training, the key? Never stop doing either. The problem with success? It can very easily lead to failure. If you take a look at the one hit wonders, the overnight success stories and you throw in a few that have done the hard yards, paid their dues and made it and then failed, 99 times out of 100, it’s for the same reason the gold turned to tin. It’s because they stopped doing the things that made them successful.

The golfer hit a thousand balls a day in practice but stopped when they won the first major, the basketballer hit the hoops 8 hours a day but stopped when they reached the NBA, and the businessman forgot about the importance of customers the moment they treated them as a number not number 1!

I know with TheCamel, we have worked long and hard, and had so many days where we wondered how we would keep the roof over our head and the power on. We have gone from 2 people to 200 People, from getting excited about our first $100 dollar order to our first $10,000 order. From accounts to major accounts, we have earned our stripes, we have given blood, sweat and tears to be where we are. But folks, we have always focused on two things. First, success? Can lead to failure. And second? If, the relationship is right? Everything else will fall into place. 

We have the very first customer from eight years ago still doing business with us today, the first Major account we won 5 years ago? Despite severe competition from bigger than us, we still have that account and we have secured the contract twice. We have been going for eight years and we have team members that have been with us from the beginning, last year we awarded 5-year service awards to 35% of our team.

Yes, we have upgraded where we do business, our equipment, even the chairs we sit on but we have never forgotten the service, the relationships, and the fact that high level performance leads to great profit not the other way around. And every single business day we start the day thinking the same, every problem we face we always make sure we go back to basics.

If you look at the champions that hang on to that fame, they keep replenishing those billions and have no need to sing that Bruno Mars song. They always make sure they continually train on the basics, the foundations of what got them to success, as the moment you lose focus on that? The downhill slide will begin.

So folks, remember we don't close sales, we open up a relationship. At TheCamel we have the attitude that our customers are like our family and that's the way we treat them and we never want to lose them. It’s performance before profit and people don’t care what you know or what you have? Until they feel and know how much you care.

Focus on that, and hum, “I’d catch a grenade for ya”. That's the key to ongoing customer success, and that's how TheCamel.Co® sings it and does it.

Hugs to all.

Wisdom Action

  • Remember what got you where you are today is not good enough to keep you there, always have Goals for Increased Performance. If you don’t have a Goal? Make finding a Goal your Goal.

  • Do a Regular Customer Health Check. Ask your clients, “How are we doing, are we looking after you? Where can we Improve”

  • Do a Regular Team Health Check, How are they doing? Where do they need Help, where do they need Training. Say “Hi” give them some love randomly.

  • Focus on all Relationships, remember if the Relationship is right? Everything falls into place, and If The Relationship is good? Any fall is not so far.

By Shane Hodge 15 Mar, 2024
In today's competitive business landscape, capturing customers' attention is crucial for success. With the rise of digital marketing and the ever-increasing noise in the marketplace, businesses need to find innovative ways to stand out. One effective approach is to develop an algorithm that can help businesses captivate their target audience. In this blog, we will explore the key steps to creating an algorithm that can capture customers' attention and drive business growth. 1. Define Your Target Audience: The first step in creating an attention-capturing algorithm is to clearly define your target audience. Understand their demographics, preferences, and pain points. Conduct market research, analyze customer data, and gather insights to develop a comprehensive understanding of your ideal customers. This will serve as the foundation for building an algorithm that resonates with your audience. 2. Identify Key Engagement Factors: To capture customers' attention, it's essential to identify the key factors that engage them. These factors can vary depending on your industry and target audience. Consider elements such as personalized content, compelling visuals, emotional storytelling, interactive experiences, and social proof. By understanding what engages your audience, you can tailor your algorithm to incorporate these elements effectively. 3. Leverage Data and Analytics: Data and analytics play a vital role in creating an attention-capturing algorithm. Utilize tools and technologies to collect and analyze customer data, website analytics, social media metrics, and other relevant information. This data-driven approach will help you identify patterns, trends, and customer behavior, enabling you to optimize your algorithm for maximum impact. 4. Develop Personalization Strategies: Personalization is key to capturing customers' attention in today's digital age. Leverage your algorithm to deliver personalized experiences to your target audience. This can include personalized product recommendations, tailored marketing messages, customized landing pages, and dynamic content. By making customers feel seen and understood, you can significantly enhance their engagement and loyalty. 5. Implement A/B Testing: A/B testing is a powerful technique to optimize your algorithm's effectiveness. Create multiple versions of your algorithm and test them against each other to determine which one performs better. Experiment with different variables such as headlines, visuals, calls-to-action, and user interfaces. Continuously analyze the results and refine your algorithm based on the insights gained from A/B testing. 6. Embrace Automation: Automation can streamline your algorithm's implementation and execution. Leverage marketing automation tools to deliver personalized messages, automate customer interactions, and optimize content delivery. By automating repetitive tasks, you can focus on creating compelling content and refining your algorithm to capture customers' attention more effectively. 7. Monitor and Adapt: Creating an attention-capturing algorithm is an ongoing process. Continuously monitor its performance and adapt as needed. Stay updated with the latest industry trends, customer preferences, and technological advancements. Regularly analyze customer feedback, engagement metrics, and conversion rates to identify areas for improvement. By staying agile and responsive, you can ensure that your algorithm remains effective in capturing customers' attention. Conclusion: In a crowded marketplace, capturing customers' attention is a challenge that businesses must overcome to thrive. By creating an algorithm that is tailored to your target audience, leverages data and analytics, embraces personalization, and incorporates automation, you can significantly enhance your ability to captivate customers. Remember to continuously monitor and adapt your algorithm to stay ahead of the competition and deliver exceptional experiences that resonate with your audience. With a well-crafted attention-capturing algorithm, your business can drive growth, build customer loyalty, and achieve long-term success. Love and Hugs from TheCamel!
By Shane Hodge 16 Jan, 2024
Happy New Year, fireworks, champagne corks popping, people hugging, joy, smiles all round wow for a few minutes before midnight and a few minutes after it's a pretty special moment must admit. If you have had a miserable year, it's a feeling of, “ Glad that one's gone, let's make this one huge ” and if it's been a great year? Well it's a smile and a grin thinking of another year of making hay whilst the sun still shines. Bad habits are banished, promises made ah yes folks “ auld lang syne ” might be a good song to sing but then sorry to spoil the mood LOL, we get a few days in and boom reality sets in. Those habits you promised to throw away, the weight you said you would lose, the exercise you would begin just to name a few of those before and after midnight moments, well they didn't happen, but hello its early days right, there is still hope. Yes, young Jedi’s It's early days yet, so good or bad business, deals won or lost still too soon to call, so breathe easy. But let me remind you all of a very important point at this early stage of the new year, a time when 2024 is a mere toddler still dressed in nappies and yet to be toilet trained. Take yourself back just before the stroke of midnight before all that fun and frivolity and ask yourself a question, how many times did you hear the statement, “ Can you believe how fast this year went ” I lost count, and If I threw in the amount of times I asked myself the same question? It was a LOT. So, not to be the Patron Saint of Disappointment, but even though the year has been the same in length of time since Adam fell for the apple trick, its traveling faster each time you look at Eves Watch (apple joke lol) If things don't get on the right track from the moment your out of the starting blocks of 2024, if you don't have a plan of action, set some goals, a rich relative or a good lawyer to bail you out, quicker than you can say auld lang syne? You will humming the words to Liquor Store Blues, “ One Shot for my pain, one shot for my sorrow ” Thank you Bruno Mars. So my first bit of good old shared wisdom for 2024? “ People Don't Plan to Fail, They Fail to Plan ” Love that quote, have you ever wondered who wrote it? Well folks thanks to good old Wikipedia. It was written by John James Beckley who was an American political campaign manager and the first Librarian of the United States Congress, from 1802 to 1807. Good old John was a pretty smart bloke and his quote is a goodie, so in 2024 it's a good thing to start changing your theme song, and rip into some new motivating, inspiring, toe tapping lyrics to lift your game and winning percentage. To help you on your way and being the generous man I am, let me share with you a few points you should consider. So grab your trusty pen and paper if your Old school, or iPad if you're not, and follow me down the yellow brick road to fame and fortune. First make a plan to rise and shine early each day, set that alarm to ringy dingy at 5am and roll your tired and weary bones out and scream lezzzzzzzzgoooo. But don't go straight to work, plan to use this early opener for some “ you” time, spend an hour on exercise, walking, reading the bible, listening to some new motivational stuff like speeches from me LOL. Use the time to grow, spiritually, mentally, use the time to settle its YOU time and you need it. Now, from this moment the normal thing is to encourage you to set goals for your business, sales goals, performance goals, human goals and yes 1000% you need to do that, but I class it as you know that you don't need me to advise yet again one more time. The song I’m encouraging you to sing, the tune to hum in 2024 is all about you, your family as I have learnt one thing that if I'm right and second if my family is right, my business is right. So, start the day early and well, add in some notes to the song for dinner with family and no phones, sing with the wife or husband, harmonize with the kids over the playground not with the TV, make sure that every day there is a plan, a goal to live life and love with those close to you (Just like the carpenters song) You do that? And I guarantee that by the end of 2024 the song you will sing? “ The Time of My Life ” and Dirty Dancing was a great Movie and your life can be the best it's ever been. Go Get 'em. Love and Hugs from TheCamel!
By Clarissa Mercado 22 Dec, 2023
Wooooooow! Can you believe we made it through this rollercoaster of a year? It's been a wild ride, filled with unexpected twists and turns, but here we are, standing tall and proud. This year has been a whirlwind of emotions. From the highs of achieving personal milestones to the lows of facing unforeseen obstacles, we've experienced it all. But you know what they say, " Life is like a box of chocolates, you never know what you're gonna get ." Just like Forrest Gump, we've embraced the uncertainty and kept moving forward. In the midst of chaos, humor has been our saving grace. Laughter truly is the best medicine, and it has helped us navigate through the toughest of times. Whether it's sharing funny memes, cracking jokes with friends, or binge-watching our favorite comedy shows, humor has brought us together and reminded us to find joy even in the darkest moments. This year has taught us valuable lessons that will stay with us for a lifetime. We've learned the importance of adaptability and resilience. Like a phoenix rising from the ashes, we've discovered our inner strength and the ability to overcome any challenge that comes our way. As the saying goes, " What doesn't kill you makes you stronger. " In this journey of survival, remember, you are not alone. TheCamel.co is the duda Expert for duda Solutions, and we are here to help. Just like a trusty companion, we offer our expertise and support to navigate the challenges of building and managing your online presence. Whether you need assistance with website design, optimization, or any other duda-related solutions, we've got your back. And now is the perfect time to optimize our businesses by reviewing performance, setting goals, planning for success, engaging with customers, and evaluating our online presence. Together, we can overcome any obstacle and thrive in this ever-changing digital landscape. As we bid farewell to this challenging year and with the year coming to a close, let's celebrate our incredible strength, resilience, and ability to adapt in the face of adversity. Remember, tough times don't last, but tough people do . So, let's raise a glass to our survival, embrace the new year with hope, determination, and a sprinkle of humor, and know that TheCamel.co is here to support you every step of the way. Sending warm hugs from TheCamel Team!
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