WORDS OF WISDOM FROM THE CAMEL

Robotic Websites

  • By Development Team
  • 01 Jun, 2017

Ok, a serious blog today about a serious question. Automated website builders? We see it every day and we get constantly asked if we believe automated site builders can create great customer attraction programs. Every time I get asked this question, I think of a great scene from the movie I,Robot when the character played by Will Smith is trying to explain why he really dislikes robots.

Will Smiths says: “Um, look, this isn't what I do, but I've got an idea for one of your commercials. You see... a carpenter, making a beautiful chair. And then one of your robots comes in and makes a better chair twice as fast. And then you superimpose on the screen, "USR: Shittin' on the Little Guy". That would be the fade-out”.

Maybe I’m old school like Will Smith was in the movie. But, my feelings are that everything that is creative in this world? A human does it better. A robot must be programmed to do it. It’s not natural, it doesn’t come from the heart. So, do I believe automatic site builders are a good thing? The answer is a big NO. What’s more, I love the joy I see on a fresh graduate’s face when they start a new job and design their first site. I love it when one of our crew make a design that a customer sends them a big huge rap and grateful words. I love what our crew create.

Now before I get attacked by all the technocrats on being old school, let me add in some details that are not emotionally motivated.

The auto builder features that say they can just search all your current sites details and content and copy it over to a new site? Yes, possible but it’s a bit all over the place and a human must take over and make it look at least clean and tidy. An auto builder using a template and your typing input? Yep, that can work but you end up with a bunch of clone sites.

Customer attraction programs is what we call them not websites. And, if your site is going to be the first web impression potential customers see of your business, don’t you want them to see the best?

So, maybe it costs a few dollars more. Maybe there is a little back and forth. But in the end, it’s all about no second chance on a first impression. And, you should let your customers see the best of you.

Unless…Your selling to Robots huh.

By Development Team 01 Nov, 2017
Elton John had a famous song, “Sorry seems to be the hardest word”. Elton John and Bernie Taupin wrote the song about a romantic relationship which is falling apart. The song has a chorus that pretty much explains the heartache, “So sad, so sad, why can’t we just talk it over, sorry seems to be the hardest word”.

Oh, the tears are falling on my keyboard as I type those words.

Must be honest, I really disagree with Elton and Bernie, I really don’t think “Sorry” is the hardest word, I think NO is.

Think about it for a minute, if we said “NO” more often we would not have to say sorry, would we? Most relationships get into trouble as one or the other didn’t say NO to a mistake so ended up in a so sad, so sad SORRY conversation. Many people have lost their license as they didn’t say, “NO” to the last drink and end up so sad.

So sad your honor and I am truly “Sorry” for what I did as they get their license taken away.

You could look at most, “Sorry” conversations and it would be a good bet that if you or somebody else had said, “NO” there would not be a conversation and nobody would be getting into trouble or feeling sad sad situation.

So, what has this song got to do with websites and SEO and other business-related stuff? Well I’m glad you asked that question. Let me share my thoughts.

A lot of issues with non-performing websites those being ones that don’t convert lookers into buyers, and SEO work that does not convert to good rankings that allow people to find your website, both of which usually have a “Sorry” it’s not working conversation attached either with a designer or you with your customers or business partners could have been different if somebody said NO.

No to what, you might be asking? Well, in the case of the website, NO to way too much insignificant content, NO to lots of bells, whistles and moving objects that really have no impact, NO to a major focus on the desktop and not enough on the mobile. NO, to features and fixtures that have no focus on getting people to book and buy. NO to way too much reading and not enough clicking to action.

With SEO? NO to key words or phrases that will not narrow down the search to you, your business, where you are and what you sell or supply. NO to wanting to win a global search when you’re making hamburgers in downtown suburbia.

The good news? Unlike the song, the relationship can be fixed, a little bit of good SEO work, informative website design, will set the right music and have your business singing a love song to your customers and Google and then? No need for “Sorry”, you can move onto another song like “Happy Days are here again”.

Hugs from TheCamel.co
By Development Team 02 Oct, 2017
I live in a fantastic city, it’s alive, it’s vibrant, shopping centers are busy, super market checkouts are long and the trolleys are full. I see more and more new cars on the road. It’s super exciting! A sign that all is doing well and prosperity is happening.

With all this success you start to see newer commercial buildings sprouting up to occupy the skyline and even old ones going through renovations. These commercial spaces need people to fill them and I imagine some people, young and old getting the old entrepreneurial juices running once they see a little spare cash in the bank account or maybe other family members have and they are the ones to take down the for-rent sign.

Yes, suddenly, these new cashed up wanna-be-successful business people get a flash in the head, fireworks start going off, a potential million-dollar idea is in process, dream of Porsches and Yachts stream through their brains as they tell the boss goodbye and start dumping that bank balance or a close family member on a deposit for one of those fresh new office lots or just renovated street front shop.

Yes, it all seemed like a good idea at the time.

I say good idea at the time for a reason. The reason is?

Well, I see all these new buildings and renovated ones having a lot of the for-lease signs being replaced with work in progress. I see a lot of new furniture, new clothing racks and people and stock arriving, but pretty soon I also see the removals’ coming, closing down sale signs falling and being replaced with “For Lease”.

You see, the problem is that 80% of those that get that overdose of entrepreneurial juice running? Fail and run out of money juice within the first 12 months of operating.

So, what are the major causes of failure?

  • Not Seeking Professional Advice
  • Lack of Good Customer Care
  • Copying Others
  • Lack of Experience
  • Unaccountability
  • Lack of Personal Growth
  • Poor Location
  • Lack of Focus
  • Wrong Expectation
  • Quitting Too Soon
So why am I writing about this today when I normally discuss websites, SEO and stuff like that. Well, we need the new business to be around, as we want to build websites, and do SEO work. I also know that a lot of other business need them to service as well so we can all help each other.

So, let me give you a little advice, something I have used to build a successful business that has grown but most importantly made it past that first one year and was not part of the 80%.

When you have one of those, “Seems Like a Good Idea” moments? Stop and listen to a great quote from Abraham Lincoln. A quote that I use every day to press the pause button when my mind starts to run faster than common sense.

When asked what he would do if he has six hours to cut down a tree? Abraham Lincoln replied, “I would spend four hours sharpening my axe”

So, folks, before committing your cash (or others) putting the deposit on a Porsche or a Yacht, grab the idea, a few sheets of paper and start thinking through a good business plan.

Spend a little time sharpening that axe before you attack the tree.
By Development Team 01 Sep, 2017

Let’s take a little stroll back memory lane for a moment, can we? In my case, it’s more like a marathon but it only seems like yesterday. Let’s roll back and remember our High School days. How awesome were they? Puberty and pimples, what a joy! For the boys, it was the embarrassment of the voice breaking, biceps started to be a focus. As for girls? It was a matter of all sorts of things. But, back in the day it was the start of the importance of how you look and what people said about that.

They were tough, emotionally charged times, but one thing is for sure and that is suddenly like a chicken popping out of an egg, boys and girls finally started to notice each other in strange and unusual ways and one major event of the High School Year made this “Attraction” more noticeable than ever, what was it that fired up the intensity to a fever pitch?

 The High School Ball.

Wow, did life get exciting the moment that event was announced at the morning assembly. Screams of “What will I wear?” could be heard across the school yard, boys whispering to each other, “Who are you going to ask as your date?”. But that was just the preamble. The whole focus was that suddenly, these teenagers became like a bunch of crazy people totally focused on looking their best to make sure they got noticed by the ones they wanted to be noticed by.

Mums were stressed about dresses and hair, dads were stressed with paying for this and for that, hours would be spent at shops, hairdressers, suit hire would be flat out as all the boys tried to come to terms with tying a bow tie for the first time in their lives. All this action to make sure of one thing, to make sure you looked great and smelt great, so you would be noticed by the ones that you wanted to be noticed by. To be the Belle of the Ball? Was an important moment in your life.

So, what does being the Belle of the Ball and a Website have in common? So happy you asked that question. Well, your website? Is always trying to be the Belle of the Ball, to be the one that’s noticed more by the people you want it to be noticed by, and who do you really want it noticed by? Ah, the best-looking partner in the room, that one you secretly lay in bed at night thinking about, yes, the Front Page of Google!

So, like the teenager was trying on the best clothes, going to best hairdresser, covering up all those pimples with as much foundation as possible, your Website to be attractive to the one that matters most? Needs some special treatment.

Key words, call to action, mobile friendly and optimized, SEO work, all these are the things you need to make sure are in place to be attractive to the one you need to be attractive to. Getting your content right, having pictures the right size, these are the hairdressers and suit hire of your business today.

So, if you want to be the Belle of the Google Ball, make that front page so those that you need to notice are lining up for that first dance, make sure you have an SEO Plan in place, or maybe get somebody to help you out.

 

Big Hugs from TheCamel.

More Posts
Share by: